HSBC APP Game

Take advantage of the recent most popular mobile game while implementing educational financial information;

Objectives:

  1. Engaging the users with the APP
  2. Educate the TA about financial management
  3. Connect user’s activity with brand charity work
  4. In-game motivation for users to share game socially

Then transform the outcome of the game to a donation to the charity organization that HSBC has partnered with.