As a strategic partner on digital marketing to Maserati, Fugumobile provides a range of services particularly targeting Maserati owners. These include –
- Management of the Wechat service account focused on Maserati owners and prospects.
- Dynamic menu and content for different user segments.
- Manage Wechat store for merchandise and after sales.
- Implement and manage solutions for loyalty program (Points system, MGM, My Car zone, etc.).
- Conceptualize and develop regular social campaigns.
- Wechat editorial content planning, design, copywriting, publishing.
- Built and manage customized Wechat site.
- Reporting and performance analysis.
Roll out a beacon network across dealerships & events