Strategy and Consulting

Every good marketing initiative is rooted in a strong strategic foundation that leads to effective story telling.

Through strategic planning we can help clients to determine who the audiences are, what kinds of services they’ll interact with and where we should be focusing our marketing to get the best outcomes.

By doing this we are able to enable strong story telling, which is critical today for audiences to spend time with you.

There are different types of strategic planning that help your business overcome challenges and achieve its goals; we focus on the following three:

Marketing strategy: motivating customers to choose your brand. This starts by gaining a thorough understanding of your brand positioning and why current customers are loyal to your company, products or services over competitive alternatives.

Communications strategy: brings your brand position to life with meaningful messages that reach your target audience where they’re most active. Communications strategies combine 3 elements: a creative strategy brief, a campaign idea and an engagement plan that is sure to reach your audience.

Technology consulting: with the ever-increasing dependence on technology as the backbone for marketing services, we help our clients make sense in a complex ecosystem and array of technologies available to arrive at an optimal solution for them