Anchor Milk

Daisy the Talking Cow is  an innovative engagement idea on WeChat for Anchor to get mothers talking to their young children. The talking cow is a virtual mascot that will amuse, entertain and instruct them.

The mechanics for a user were simple, just leave a voice message on the Anchor WeChat channel (could be an instruction to your child or maybe a bedtime story too) and immediately get back a video of an animated Daisy that repeats everything that you just said (we also change the pitch of your voice to make it more cow like.)


It gets more fun when you experiment with messages and perhaps even send a music track.