Fugumobile developed an innovative mobile ‘tasting tray’ for Glenmorangie. This involved the innovative use of an iPad as a serving tray at key clubs by Glenmorangie promotion staff.

A small game was also included to engage the customers, participation on which entered them into a lucky draw to win a prize.

The Glenmorangie glass was placed on the iPad screen and presented to customers, while the application on the iPad took customers through the heritage of Glenmorangie as well as provided them tasting notes.