Education First

Fugumobile was responsible for the development of the EF ‘Name Tale’ campaign. The multilingual campaign was launched across China, Russia and Indonesia.

The Name Tale campaign allowed children to create their own fairytales based on the characters in their names.

These beautifully designed fairytales could be created and accessed over both mobile as well as desktop interface.

Integration with multiple social platforms allowed users to share their tales easily with friends and family, thus encouraging the creation of more Name Tales.

As the campaign ran across multiple geographies, the design of the cloud infrastructure was an important component of the development plan to ensure that it loaded quickly irrespective of the location of the user.