We deep dived into Beaba’s products, services, retail offering and aftersales to devise the right social CRM approach for ecommerce customers. This tailored solution keeps us software agnostic and integrates with platforms like wechat. We are responsible for a number of key services including –

Wechat Brand Hub:
The brand zone provides information to users about BEABA’s history, how to choose BEABA product for different age child, as well as their presence in China.
Product portfolio: To show case BEABA product in 4 key categories in outing, care, comfort, and meal as well as recipe related.
User center: Integrated to SCRM system to provide the target service and communication

CRM program:
Personalizing the user lifecycle journey with product registration, O2O campaigns, dynamic menus, custom push messages and targeted content.