To launch the portal in China, Fugumobile developed  a social media marketing campaign with the following business objectives:

•To create awareness about the new online learning platform.
•Generate leads for the trial class and convert them to paid students
•A complimentary learning experience for their existing university affiliated students, an e-learning initiative from NIIT, offers industry relevant training programs in Technology, Data Science, Digital Marketing, Management and Finance.

The campaign built around the theme of “Future Metropolis”, the user could look through some of the popular online courses and get a free trial to a selected class. CRM components allowed for regular reminders to multiple user groups at various stages of the course study – trial class completion, paid class subscription etc.

Students are recruited into the platform through career seminars run by NIIT faculty. The campaign provides tracking solution to measure effectiveness of each seminar.