To relaunch its brand in China, Ritter Sports engaged with Fugumobile and our partner KargoCard to conceptualize, design and develop the Ritter Sports Colour Maker Mini program.
The Colour Maker introduces Chinese consumers to a variety of Ritter Sports flavours and their iconic bright colours.
Through this WeChat mini program, consumers can customize and purchase chocolate gift boxes with special festive packaging that is only available exclusively through this Mini program.
Post purchasing through the mini program, gift givers are able to leave personalized voice messages for receivers too, thus providing a unique online and offline experience.
