GMAC China Digital partner (providers of the GMAT test), providing a range of different solutions for GMAC’s China marketing that covers all business needs
Manage GMAT China social media presence & communications raise brand visibility, understanding & differentiation vs their competitors (e.g. GRE)
Strategic multi-prong approach to candidate acquisition addressing local candidate pain points
Content creation based on candidate insights to help reinforce the value of GMAT & an overseas Business Masters
Campaign / activities to drive follower growth supporting continuous lead acquisition.