Fugumobile has designed and developed the loyalty and ordering platform for Baskin Robbins. It has currently been launched in Malaysia and is now being rolled out across South East Asia.
The loyalty program awards members points based on the value of their transactions. As members earn more points, they are able to advance to a higher tier and unlock more rewards and coupons.
The platform has been integrated with the Odoo POS system for all offline purchases and has been integrated with the iPay88 payment gateway which covers multiple online payment cards and wallets.
The entire platform is supported by a self managed CMS providing flexibility to marketing teams to upload and manage content, menu, offers, coupons, etc.
An online reporting system provides a realtime analysis of performance across multiple metrics such as revenue, return users, product consumption, coupon performance, etc.