Fugumobile manages LEAR’s social media platforms and is also responsible for the development and management of the  LEAR website and WeChat platform. Key services provided include-

  • Content development
    Creation of regular content articles that are sent out to followers of the Lear service account. This content spans a range of topics from corporate news, events, staff activities, technology and product, festivals and campaign articles.
  • Activation campaigns
    Marketing and festival based campaign creation and execution.
    Campaign performance measuring and fine tuning.
  • CRM
    Using the FUGU CRM platform to personalize the user lifecycle journey for O2O campaigns, dynamic menus, custom push messages and targeted content as well as user tagging and grouping.
  • Reporting and analysis