The focus of this game was to allow participants to prove their knowledge and love of football to predict winners of upcoming games by challenging their friends to wagers.
Users could connect with their friends through WeChat and Sina Weibo to directly invite them to accept their challenges. Outcomes were decided in real time based on the results of each of the matches.
Winners earned points based on their wager amount with a leaderboard highlighting the best players nationwide as well as within their social circle. Lucky winners also stood to win great prizes from Clear, including a trip to Spain.
The ‘Clear Challenge’ mobile social game was launched for the World Cup 2014 Football championship to enhance awareness and build engagement with Clear’s target consumers, who have a high affinity with Football.