Fugumobile has developed the complete Wechat platform for The SUB, the home beer dispenser from Heineken. This includes design and development of their WeChat interface, e-commerce store as well as their CRM platform.

The WeChat account introduces consumers to the brand, its USP’s and how it works. The design principles reflect the strong design orientation of Heineken as a brand.

Enjoy fresh draught beer at home through the SUB WeChat platform and store.

The custom built WeChat store allows for seamless commerce integrating with a users WeChat ID and WeChat payment.

The CRM platform allows for a more personalized user experience, with a dynamic menu structure being employed on the type of consumer.

Additionally, we support the entire experience with promotions and campaigns to drive increased participation and purchase.

Fugumobile is also responsible for all social content developed and published through the account.