The members can participate in the game by visiting any one of the 46 Capitaland owned malls where the game was promoted. Members could join the game by scanning the unique QR code displayed at the malls. This also allowed to track user participation and activity to specific malls.
Each user would get 3 attempts to score their highest points which would then be posted on a nationwide leaderboard. Users could also use their virtual member points to buy more attempts to play the game.
All participating users get into a lucky draw to win prizes from Capitaland.
The game was developed as part of Capitaland’s “Capistar Loyalty Program” initiative. An interactive Wechat game that allows Capitaland loyalty club members to use their points to play the game. The WeChat game is linked to the existing loyalty platform across all their malls in China.