The second largest tea brand in the world, Tetley was looking to enter the highly competitive tea market in China. To this end, Tetley has engaged with Fugumobile as their retainer digital agency.
As part of our responsibilities, Fugumobile is in charge of building and managing their social media platforms, including regular creation of social content.
Additionally, we also manage SEM, media planning and purchase as well as KOL engagement to drive brand awareness and purchase.
As lead agency, we also oversee the TMALL partner to ensure that all brand communication and promotions are as per overall strategy and brand guidelines.