The new interactive brochure has transformed the way the Sales teams work in the field due to the benefits of increased efficiency and the way their brand is perceived by existing and prospective customers.
Fugumobile worked with Giorgio Armani to consolidate a massive offline product catalogue with 200+ products into a digital solution to improve efficiency of on-site sales teams.
We developed an interactive tool on iPad that gives the sales team quick access to product information to match the customer’s specific needs based on their retail type.
The solution was delivered as an enterprise app to be installed on the iPads of more than 100 salespeople at 41 Giorgio Armani stores in China.
The content on the app is highly configurable from a CMS server module. The real time reports on app activity can be accessed by the team management 24/7.