With dealerships across China having their own Wechat / social media solution, it was also necessary to streamline the experience across these accounts.
Our solution took advantage of Wechat’s features to provide an innovative approach to content customisation, displaying relevant content based on location
A central content management platform allows individual dealerships independence to run their own account while maintaining the overall user experience.
For a luxury brand like Hastens, a highly visual and intuitive user experience on WeChat was paramount. Fugumobile helped completely redesign the UI to meet the standards of a luxury product consumer.