Millward Brown employed the platform to run evaluation tests for Unilever OMO and its newly launched Wechat Ads.
Given this brief MB approached us to use the Wechat platform to both run the surveys & acquire respondents using our existing Platform & Panelists. The platform allows for a quick set up with integration of camera function for visual responses as well as beacon integration.
Data delivered across Tier 1, 2, 3 & 4 cites as per Quotas defined within 24 hours
Our proprietary Wechat Survey platform allows for setting up and broadcasting of surveys to our existing pool of panelists to do short quick turnaround projects