As their digital partner, we rolled out a completely new user interface for their Shanghai Wechat account focusing on services and content that their customers would find useful.
The entire We Chat consumer offering is supported by regular interactive campaigns offering the consumers a chance to engage with Dunkin’.
In addition, Fugumobile has developed and manages the entire loyalty program for Dunkin’. This is available through a downloadable APP.
Integration with POS allows for instant transaction based reward points and is support by a real time reporting dashboard that provides instant analysis on business performance, allowing Dunkin’ to make intelligent marketing decisions.