Maserati

As a strategic partner on digital marketing to Maserati, Fugumobile provides a range of services particularly targeting Maserati owners.  These include –

  • Management of the Wechat service account focused on Maserati owners and prospects.
  • Dynamic menu and content for different user segments.
  • Manage Wechat store for merchandise and after sales.
  • Implement and manage solutions for loyalty program (Points system, MGM, My Car zone, etc.).
  • Conceptualize and develop regular social campaigns.
  • Wechat editorial content planning, design, copywriting, publishing.
  • Built and manage customized Wechat site.
  • Reporting and performance analysis.

Roll out a beacon network across dealerships & events