STRATEGY & CONSULTING: As a key digital partner to Playmobil, Fugumobile provides strategy and consulting for China market launch which include Competitors study, Market Research, Brand positioning, Messaging architecture, Persona profiles, China go-to Market strategy with channel recommendation and Media plan.
WESTORE MINI PROGRAM:
Development and management of their store including integration with Kingdee ERP, warehouse system, order management and logistics system.
MEMBERSHIP & LOYALTY PROGRAM: Playmobil offers tiered membership to their users with exclusive benefits and offers. The membership and loyalty program will be extended to Playmobil Experience Center in Shanghai.
SOCIAL MEDIA CAMPAIGNS: Conceptualization, design and execution of campaigns on Wechat, Douyin, Xiaohongshu and Weibo
SOCIAL MEDIA CONTENT MANAGEMENT: Original and curated content articles published and pushed on a weekly basis to the community.
CRM PROGRAM: Personalizing the user lifecycle journey with dynamic menus, custom push messages and targeted content.
DIGITAL INTERACTION AT THE EXPERIENCE CENTER: Touch screen based and Gesture controlled interactions at various “Point of Emotions (POEs)” at the retail outlet of Playmobil in China.