Unilever Clear

Primarily driven through an app, consumers can participate and compete in a Fantasy F1 game with results based on the actual performance of F1 drivers and teams during the real races

In addition, this acted as a single destination for F1 fans to get the latest information and news as well as follow the race live from their mobile phone.

This platform was extended to additional sports in line with the clients strategy.

Leveraging the brands insights about their consumer, we conceptualized and developed a sports Fantasy platform for Clear.