Part of the Luxottica Group, the largest eyewear company in the world, Sunglass Hut is an international retailer with multiple locations within China.
To grow and engage with their large social follower base, Fugumobile was responsible for management of their WeChat and Weibo accounts.
As part of this service we created regular content articles for their social followers. Articles are topical, relevant and timely and are sent out to the Wechat and Weibo followers on a regular basis and in conjunction with marketing activities.
Tracking of articles enables us to understand consumer preferences and further fine tune the content offering.