Innovative campaign promoting McDonalds association with the London Olympics.
By playing these games users could unlock coupons that could then be used at any McDonalds outlet.
The location based feature rewarded users with additional prizes if they played the games within a McDonalds outlet.
Each game was opened for user participation in sync with the real games schedule at the Olympics
The app (iOS & Android) used motion detection in an innovative way to let users ‘participate’ in a range of Olympic sports (22 in total).